The GB2GB Fair Media Campaign
Evidence-Based
Impartial Analysis
Public-Interest Focus
The GB2GB Satire Engine
GB2GB is building The Right-Wing Mafia — a fictional universe where influence replaces intimidation, headlines replace handguns, and the most dangerous weapon is a microphone pointed at the public.
Justice
Exposing distortion.
Decency
​Restoring balance.
Anger
The productive kind that fuels accountability.
Step inside the satire universe and help keep it running.
About This Project
​GB2GB Media exists to make public‑interest information clear, accessible, and free from jargon. We break down complex issues, explain what matters, and help the public understand the stories that shape their lives.
Our goal is simple: clarity, accuracy, and accountability — without noise, spin, or confusion
Latest Updates
BBC Complaints Escalated
Several complaints have now been escalated to the BBC’s Executive Complaints Unit.
Public Explainer Published
A plain‑English breakdown of BBC omissions and political framing is now live.
Grant Applications in Progress
GB2GB is preparing submissions to journalism‑support organisations.
Media Site Under Construction
Core pages and structure are being built to support future public‑interest reporting.
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What We Investigate
Coverage bias
Editorial decisions
Donor influence
Political scrutiny disparities
OUR MISSION
GB2GB Mission Clear Information. Fair Standards. Public Interest.
GB2GB exists to make public‑interest issues understandable and accountable. We examine how information is presented, check for fairness and balance, and provide plain‑English explanations so the public can see what’s really going on — without spin, jargon, or political agendas.
What We Do
Publish fact-based public challenges
We raise clear, evidence‑based questions when information is incomplete, inconsistent, or unclear — always grounded in verifiable facts.
Regular insights, timelines, and plain‑English breakdowns of issues that matter — helping the public stay informed without the noise.
Provide daily updates through our blog
Analyse media standards and transparency
We examine how information is presented, highlight omissions, and identify patterns in reporting that shape public understanding.We examine how information is presented and question inconsistencies in reporting.
Track issues that matter to the public
We monitor ongoing concerns, follow developments, and keep pressure on institutions to provide clarity and accountability.
Encourage responsible voices to use their influence constructively
We amplify individuals and organisations who promote accuracy, accountability, and positive public‑interest communication.We amplify voices that promote accountability and positive change.
No Party Lines. Just Public Interest
GB2GB does not promote political parties. Our work focuses on fairness, balance, and public‑interest accountability — examining how information is presented and whether it meets the standards the public deserves.
OUR PHILOSOPHY
Influence Should Be Shared, Not Hoarded
A small number of powerful voices shape much of the national conversation. GB2GB works to rebalance that by examining whether information is fair, balanced, and accountable — and by giving the public clear, accessible explanations.
Balance of Power
We examine how influence is distributed and whether dominant voices are shaping the narrative in ways that serve the public — or distort it.
Transparency First
We highlight omissions, unclear framing, and missing context so people can see not just what is said, but what is left out.
Collective Action
We encourage responsible voices to use their platforms constructively, strengthening fairness, balance, and public‑interest accountability.
Our Approach is Simple
We focus on public interest, fairness, and transparency. We use open data, clear reasoning, and non‑partisan analysis to help the public understand how information is shaped.
HOW WE WORK
Our Approach
We focus on public interest, fairness, and transparency. We use open data, clear reasoning, and non‑partisan analysis to help the public understand how information is shaped.
1
Fact-Based Challenges
We raise clear, evidence‑based questions when information is incomplete, inconsistent, phrased in a way that misleads the public.
Evidence-based analysis
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2
Transparency as a Tool
We highlight omissions, unclear framing, and missing context — helping people see not just what is said, but what is left out.
Asking the right questions
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3
Collective Public Influence
We amplify responsible voices and encourage shared accountability, ensuring influence isn’t concentrated in the hands of a few.
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Evidence-based analysis
4
Real-Time Accountability
We monitor developing issues as they unfold, checking whether institutions and media meet fair, balanced, public‑interest standards.
Asking the right questions
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Latest Findings
RECENT REPORT
Report Title Placeholder
Short summary placeholder for a recent media-accountability finding or evidence-based report.
RECENT REPORT
Report Title Placeholder
Short summary placeholder for a recent media-accountability finding or evidence-based report.
RECENT REPORT
Report Title Placeholder
Short summary placeholder for a recent media-accountability finding or evidence-based report.